This animation is for the app Safety Plan, which helps users experiencing suicidal thoughts to create a safety plan for when they’re in a crisis.  

This was tough project, since the stakes were so high - I really wanted to get the story, tone, and style of the animation right!  I settled on the metaphor of hiking - traversing a mountainous landscape, where the weather (one’s thoughts) can get really difficult, and in order to get through the territory you need a guidebook - or in this case, a Safety Plan.

The animation is set to play inside the app, right after you’ve gone through the onboarding sequence.  It’s meant to help show why creating a Safety Plan is important, and hopefully after watching the animation, the user will spend the next half hour or so filling out the plan.

Also, music and sound effects for this one were done by the amazing Amanda Lozada!